This interview took place over a pleasant afternoon in the heart of a run down inner city area of Cockroach City. For fairly obvious reasons the dealer can't be named. The business is situated on a main street, consists of one shop unit and is a mixture of breaker and seller of cheap motorcycles.
Malone How did you get into the motorcycle business?
Dealer: I started five years ago, buying and selling bikes from home. This place is owned by a friend and the chance to take it occurred two years ago. I only pay £25 a week, it was too good a chance to miss.
Malone: What training did you have? (He shrugs shoulders and laughs). Well, do you provide training for your staff?
Dealer: They're YTS kids. I take on three. They're keen on bikes, but beyond that they have to pick things up as they go along.
Malone: Do customers ever complain?
Dealer: Servicing ain't really our thing. We strip bikes or make up a good bike from a couple of crashed ones. Or we buy a bike that needs tidying.
Malone: Yes, but do customers complain?
Dealer: We get the odd wanker who comes back with a seized engine or something.
Malone: What do you tell them?
Dealer: Er, we usually blame them. Tell 'em they forgot to put oil in, something like that.
Malone: If they keep complaining?
Dealer: There's Fred....
Malone: Fred? (Nods head at rabid looking dog that had to be chained up to stop it attacking me.)
Dealer: We've had the Bill here a couple of times, but they don't really give a shit. I've had to go to court two times since I've been here - I lost one and won the other.
Malone: Let's be honest, you don't give a shit about the customers, are there any effective laws that can stop you operating?
Dealer: Listen, I sell bikes at less than the cost in a private sale, my margins are so low that I can't operate like that.
Malone: Yes, but is there any way disgruntled customers can stop you ripping them off?
Dealer: No way...
Malone: OK, how do you get your bikes?
Dealer: About half from punters who come to the shop and half from insurance companies.
Malone: Where did that X reg GS550 come from? (The GS looks like it's done 50000 miles, castings a mixture of white corrosion and dirty oil; the cycle parts faded, dented and rusted.)
Dealer: Bought it two days ago from some dispatcher.
Malone: How much did it cost?
Dealer: £150
Malone: What will you do to it?
Dealer: One of the kids will spend a day cleaning it up. We've half a dozen GS clocks... the engine runs OK, they're strong motors, we won't touch that. Maybe put thick oil in to quiet it down a bit.
Malone: How much do you expect to get for it?
Dealer: £500 if I sell it out of the shop, a bit less if I sell to another dealer...
Malone: Which dealers do you sell to?
Dealer: You'll be surprised, big high street names. Something like the GS I can turn round in a few days - easy money.
Malone Name one.
Dealer: No way, but you'll be surprised. (I name one well known chain, who once tried to rip me off on a HP deal. He laughs and pours us another cup of tea.)
Malone: How do you get your insurance bikes?
Dealer: I buy direct from one company. A few from a middleman who usually buys cars.
Malone: Some breakers can't buy direct, how did you manage it?
(He rubs his fingers together.) Do you mean you pay a back hander?
Dealer: No comment.
Malone: Off the record?
Dealer: Let's just say to get the good bikes you have to be nice to the people.
Malone: Some breakers I know are always complaining that they can't buy the big stuff, any comment?
Dealer: I can get any bike I want, but it takes too long to sell the expensive stuff... too much money tied up.
Malone: What's the great secret then?
Dealer: It's the blokes you know, the right contacts.
Malone: And being nice to them?
Dealer: Sure.
Malone: How much did you pay for the crashed CBX550? (A three year old bike with the front forks slightly bent and some cosmetic damage.)
Dealer: £175, I think.
Malone: That's cheap, isn't it?
Dealer: It's about right.
Malone: What about the log book?
Dealer: I have to send off to Swansea for that one, sometimes they come with them.
Malone: Can you tell from the log-book that it's been in a crash?
Dealer: No, just the owners name.
Malone: I find that incredible, it would be so easy for Swansea to mark the log-book...
Dealer: Don't say things like that...
Malone: How much will it cost to make the CBX roadworthy?
Dealer: Forks a fiver, the other bits off the shelf. Half a days work.
Malone: How do you feel about letting someone ride a crashed bike on the road?
Dealer: Let the buyer beware...
Malone: What if straightened forks snap?
Dealer: Doesn't happen...
Malone: Bullshit.
Dealer: No-one's come back.
Malone: They probably weren't in any shape...
Dealer: No way, it doesn't happen.
Malone: It's the same as bending a paper clip back and forth - it'll break after a few attempts.
Dealer: Look, the people who straighten them say they're OK. That's good enough for me.
Malone: If it did happen, would you lose any sleep?
Dealer: It won't happen. OK?
Malone: Do you sell crashed bikes into dealers?
Dealer: Sure, it's not my responsibility then. No come back.
Malone: Do you tell the dealers they're crashed?
Dealer: Not outright, but they must guess. They know how I work. If I told ‘em, they might not take them.
Malone: In a big dealer, how many bikes do you think are crashed, how many lash-ups, how many genuine?
Dealer Depends on the shop.
Malone Well, your biggest customer?
Dealer Nearly all from places like this
Malone: Come on...
Dealer: They're bigger crooks than I am.
Malone: Who are they?
Dealer: No way. You print that and I'm out of business.
Malone: Are there any dealers who won't take crashed stuff?
Dealer: Yeah, but they don't make much money.
Malone: What percentage?
Dealer: ‘round here, 'bout a quarter. Out of this shit hole, probably much higher.
Malone: What do you think of the UMG?
Dealer: Ha, I like the style, but the prices are too low. It's a bit different. Hard to say, really. I'd be happier if it was full of ads.
Malone: Why?
Dealer: There's no constraint, you bastards can print what you like without worrying over losing money.
Malone: Why are you letting me interview you?
Dealer: I dunno, it seemed like a good idea....we're the new heroes, you know?
Malone: The new, er, heroes?
Dealer: Sure, we're the new Capitalists, Maggie's Boys...
Malone: Come on...
Dealer: No, we don't want shit, we don't pay tax, we don't take any handouts, we make money anyway we can.
Malone: And nothing else matters?
Dealer: Sure...
Malone: What about stolen...
Dealer: No way.
Malone: What?
Dealer: No way I'm going to talk about that.
Malone: Why?
Dealer: I'm not that crazy.
Malone: Off the record?
Dealer: No way.
Malone: Do the police come to check up on the bikes?
Dealer: Nah, they're OK.
Malone: They must check occasionally?
Dealer: Once or twice a year.
Malone: Do you have any advanced warning?
Dealer: Sorry?
Malone: Do you know when they're going to come?
Dealer: No way.
Malone: Do you ever sell bikes from home?
Dealer: A few.
Malone: How many in one week?
Dealer: Three, four.
Malone: Why not sell through the shop?
Dealer: They're ones that are too much trouble. Too much come back.
Malone: How bad are they?
Dealer: Look, I told you before it's buyer beware. It's a tough world...
Malone: Yeah, but what about some kid who's saved all his dole money to buy his first bike?
Dealer: If I thought like that, I'd be on the dole myself.
Malone: Don't they ever come back?
Dealer: Yeah, one cunt brought his whole family.
Malone: What happened?
Dealer: I took the bike back; they were bloody huge buggers. Not worth the trouble. I can always split the bike.
Malone: You can't lose?
Dealer: Sure, the money I pay for a bike, I can't lose.
Malone: No risk?
Dealer: Only time.
Malone: Will you keep going until you retire?
Dealer: No way, another year and I'm finished.
Malone: Why?
Dealer: Too much hassle, when I've made enough I'm out.
Malone: How much do you make in a year?
Dealer: No comment.
Malone: Ten grand?
Dealer: Piss off, much more.
Malone: Double?
Dealer: Keep going.
Malone: Come on, you don't pay tax, you can't make thirty thou a year.
Dealer: That's nearer. It varies a bit, but I'd be happy with thirty.
Malone: Are you happy?
Dealer: Sure.